Internet has unleashed many new ways for entrepreneurs to conduct businesses in the global market competitively. It is not only the local media that companies aim to scout for their advertising or publicity effort, but also to the new range of online advertising system. These include using SEO and social network sites to promote their products and organizations. One of the most popular tools for online marketers to promote their websites so it would appear in every top page of search engines in the shortest time possible is through the use of search engines advertisements.

These include Google, MSN and yahoo that holds the largest visitors than any other search engines on the internet. The choice for advertising in one of these top three search engines can be a dilemma sometimes. So drilling down to find out its pros and cons can help to understand which one would suit an advertising plan. The first factor that anyone should look for is the flexibility of the buy. Most search engines advertising systems work on a PPC (pay-per-click) basis and that requires a minimum amount of payment for the start of the campaign.

Google however has no minimum buy required for the start, but the price would vary according to different keywords. Then look at the speed and convenience of setup and the implementation of the advertisement. All search engines offer different setup process and the speed of implementation can vary from almost instantly to the next day. The market of target audience is another important criteria to choose from search engine advertisements. One that has the most daily visitors would fall to the hands of Google.

More importantly consider search engines ads that allow you to stop or pause the process if you need to. Advertisements can be a trend follower, choosing an advertising system that gives you the full control over the time to stop or continue will be a useful choice.

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