Two major business communication tools any business must have are social communication tools and business marketing tools. These tools are essential to achieve any form of sales, promotional and publicity work for an organization or product. These communication tools are widely supported by the powerful Internet technology that is conveniently accessible by anyone.

When talking about communication, there are generally two types of stakeholders to be reached. One is the internal stakeholders that consist of employees, investors, shareholders and clients. The second is the external stakeholders that consist of prospects, general public, government, media and activists. In this course for external communication, the use of social communications is important to reach these target audience.

There are many free-source of service available for public and organizational use. These include instant messaging channels such as the widely used MSN or AOL, web or text chat through websites, forums and blogs and more importantly social network sites such as Facebook and Twitter that have ultimately shaped the world communication.

These are the essential tools for any business to have and use, for they are an effective method to deliver public opinions in mass crowd. Next comes the communication for internal stakeholders. This communication is as important as the external communication, however with more control over the content of the message. Using a controlled communication tool is more important as specific messages and style are usually intended to deliver the best impression one can give. This is especially true when it comes to sending messages to clients to retain their loyalty and the trust for you.

Controlled communication can be customized and better defined usually comes with a cost that is worthy. These can be used for marketing purposes such as sending out e-newsletter, invitation or important announcement about a new product. Considering the quality for marketing communication is important, as it must be reliable and cost effective. One that is included as email marketing communication for business can be packaged in different specification of size of mailing amount, advance tracking and report features or HTML / text rich to customize variety of content as the message.

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