Those who are familiar with the term capital appreciation in property investment would understand the importance of this concept to make gains with their assets. Capital appreciation is about how the value of an asset will be appreciated and increased through time with different factors. A website is also an organization’s asset, it helps to attract traffic and work as a communication platform that will help to convert traffic into business in the long term.

With a consistent uptime, a website’s value increase through time as more people are aware of your website and traffics start building in. The popularity of a website in the long term will make it more recognizable to search engines.

So this means a website is also subjected to capital appreciation, but through different factors involved to determine the value. A property’s value is mainly determine by the location and type of property, whereas a website is determine by the volume of traffic and SEO rankings. The good news without considering other factors is that both are both controllable in some ways.

To achieve a sustainable volume of traffic and good SEO status, a website must have a consistent uptime from time to time. Only by having a consistent uptime can a website’s momentum of appreciation in value be increased. The thing with website is that the longer it stays online, the longer the value will be appreciated in search engine and in traffic’s value.

Like property, the location is very important. For your website, where you choose to host it is very important. It’s as crucial as to find out the reliability of a web hosting company as much as the property developer. At the same time it’s important to find out what kind of materials they are using to build your website.

Like property when it appreciates through time, the value would be on the space. Website that is known to have mass traffic can negotiate on a better term for its space, whether for advertising purposes or others.

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